Why Marketing is Like a British Summer

helen • June 11, 2025

.. and how Marketing Doris makes sure you don’t get caught in the rain

Ah, the great British summer. Full of potential, a few false starts, occasional brilliance, and a lot of “shall we risk it?” conversations. Sound familiar?


If you’ve ever tried to “get round to doing your marketing” in between the daily juggle, you’ll know it can feel a bit like planning a BBQ in July—hopeful, optimistic, but often undone by patchy clouds and not knowing where to start.

Here’s how marketing is uncannily like our unpredictable summer… and how Marketing Doris helps you make the most of the sunshine when it shows up.


  1. You always think you’ve got more time than you have - Just like summer creeps up and school holidays descend with zero warning, marketing deadlines—new campaigns, events, product launches—can sneak up on you fast. How Doris helps: I work with you to get ahead of the weather forecast (figuratively speaking). Whether it’s a one-off project or on-going monthly support, I help you map out what’s coming and plan for it, so nothing catches you off guard.
  2. You need a Plan B. And probably a Plan C - Will it be sunny? Raining sideways? 30 degrees or thick with fog? Marketing can be the same. Sometimes your social post doesn’t land, the event’s postponed, or everyone’s away on annual leave.  How Doris helps: I help you build flexible, realistic plans—with enough wiggle room to respond to what’s happening right now. No stress, just smart thinking (and a brolly in your back pocket).
  3. You can’t just wait for perfect conditions - If we waited for the perfect sunny day to do anything in the UK… well, we wouldn’t do much at all, would we? Same goes for marketing. If you wait until your website’s perfect, or your brand photos are done, or you’ve “got time”—you’ll miss out.  How Doris helps: I believe in progress over perfection. I help you get started with what you’ve got and build from there. It doesn’t have to be fancy—it just has to be clear, consistent, and customer-focused.
  4. When it’s good—it’s really good - You know those glorious, sunny days when everything feels easy? Marketing can be like that too—when the message lands, the customers come, and you finally feel like your efforts are paying off.  How Doris helps: My job is to get you to that point faster (and more often). With tailored support, clear advice, and a big-picture view, I help you focus on what actually moves the needle.
  5. It’s better with someone who’s done it before - Just like you wouldn’t head to a campsite with someone who’s never put up a tent, you shouldn’t try and “do marketing” alone if it’s not your thing.  How Doris helps: I’ve been around the block (and the field). Whether it’s planning your content, managing your social media, or helping you figure out how to tell your story—I’ve got you.


Ready to make your marketing shine—whatever the forecast?


Let’s chat.  Whether you want a one-off session or regular support, Marketing Doris is here to take the stress out of it all and bring a bit of sunshine to your strategy.


Explore services or give me a call – your marketing forecast just got a little brighter.


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