You’ve probably heard the phrase “blowing your own trumpet” and thought, Here she goes, tooting away about herself. Well, guilty as charged — but there’s a reason I’m doing it.

Over the years, I’ve worked with some amazing businesses that need a little extra help with their day-to-day marketing. Whether that’s writing posts, scheduling content, managing campaigns, or simply making sure things get done on time, I’m right there rolling up my sleeves and getting stuck in.

But here’s the thing — that’s only one side of what I do.

What sometimes gets lost in the mix (and honestly, I don’t always shout about it enough) is the strategic marketing support I provide to business owners and directors. I work closely with them to build marketing strategies and develop plans that aren’t just “nice to have” but actually drive results. The kind of strategies that help businesses grow, stand out, and make smart decisions about where to focus their time and budget.

Why Do I Wear Both Hats?

You might wonder, If I’m so strategic, why get involved in the day-to-day? The answer is simple: many businesses don’t have the internal resource to manage both the strategy and the implementation. They might have big ideas and know they need a plan, but the hands-on time and skills just aren’t there. And frankly, strategy on its own — without execution — is just theory.

By stepping into both roles, I make sure that those brilliant strategies don’t just sit on a shelf collecting dust. Instead, they get brought to life in a way that fits the business’s capacity and goals.

Strategy vs. Implementation — Why Both Matter

• Strategy is your roadmap. It helps you know where you’re going, who you want to talk to, and how you’ll get there. Without it, marketing can feel like a shot in the dark.
• Implementation is the journey. It’s the daily actions, content, campaigns, and conversations that connect your brand to your audience. No matter how great your roadmap is, you have to take the trip.

Businesses often find themselves stuck focusing on one without the other. Some get bogged down in the daily grind and lose sight of the bigger picture. Others have a plan but struggle to put it into practice. My role is to balance both — helping you plan the journey and hop in the driver’s seat when you need a boost.

How I Tailor My Support to You

Every business is different, so I flex my approach depending on what you need:

• If you’re crystal clear on your marketing strategy but need help making it happen day-to-day, I’m your hands-on marketing co-pilot.
• If you know you need a better plan but aren’t sure where to start, I work with you to create a focused, practical marketing strategy — then help bring it to life.
• Sometimes, it’s a bit of both. You get the benefit of strategic thinking combined with real-world, actionable support.

Why This Matters for Your Business

Marketing isn’t a “set it and forget it” task — it’s a constantly evolving process. Businesses that can balance strategy and implementation tend to be more agile, confident, and effective in reaching their goals.

If you’re struggling to find that balance, or feeling like your marketing is a never-ending to-do list without clear direction, it might be time to bring in a fresh perspective — someone who understands both the why and the how.

Ready to stop juggling and start winning?

Whether you want a marketing strategy that’s built to last, help with the daily grind, or both, I’m here to support you. Because sometimes, blowing your own trumpet is just about making sure you hear the right message — loud and clear.