Latest Marketing News, Views & Musing

Here’s how marketing is uncannily like our unpredictable summer… and how Marketing Doris helps you make the most of the sunshine when it shows up.

Search is changing — fast. AI tools like ChatGPT and Google’s AI Overviews are shifting how people find information online. This article breaks down what that means for your website, how to adapt your content, and why “zero click” doesn’t have to mean zero value. Clear, practical advice for marketers who want to stay visible in the age of answer engines.

What does a British BBQ have in common with marketing? More than you'd think! From knowing your audience to juggling the unpredictable (hello, rain), this blog from Marketing Doris draws clever parallels between bank holiday burgers and building a successful marketing strategy.

Marketing Doris discusses the point of a marketing strategy, particularly when you are too busy.

From reassurance to clear communication, Helen shares how her recent op reminded her of the essentials of great customer experience – with a side of sunglasses and a healthy dose of perspective

Discover how neuromarketing, the intersection of neuroscience and marketing, can revolutionise your approach by tapping into the subconscious decision-making processes of your customers. Learn why emotions trump logic, how to capture fleeting attention, the power of anticipation, and the psychological impact of pricing. Understand the ethical application of these insights to create marketing that resonates deeply and naturally with your audience, making them feel seen, understood, and delighted.

Marketing Doris discusses the lessons we can all learn from Dolly Parton

When was the last time you gave yourself permission to truly switch off?