Latest Marketing News, Views & Musing
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See how Waterstones matched the Oscars’ red carpet looks with book covers in similar colours and styles. Fashion meets fiction in this fun #LookstoBooks feature!
Marks & Spencer’s appointment of Gillian Anderson as Chief Compliments Officer shows how creativity, storytelling and emotion can power modern retail marketing. Here’s what marketers can learn.
Discover how Harry Styles’ recent tour and one-off Manchester show offer a masterclass in marketing — from fair ticketing and clear communication to community engagement and extending fan experiences.
A recent Dragons’ Den pitch sparked questions about high marketing and tech costs in growing businesses. Marketing Doris explores why strategy, transparency and ROI should always come first in marketing consultancy.
Join Marketing Doris at the Two Valleys Big Breakfast on 17th March at Cedar Court Hotel, Huddersfield. Network with local businesses, see how BNI works, and explore potential referrals in a friendly, no-pressure environment.
A personal experience highlights how outsourcing customer retention can harm relationships, erode trust, and why GDPR and good data practices are key to brand loyalty.
Discover how Valentine’s 2026 is expanding beyond romance with Galentine’s Day. Learn how UK brands are celebrating friendship, boosting engagement, and growing seasonal spend.
Celebrating 19 years of Marketing Doris – reflections on relationships, adaptability, and real-world marketing that works for growing businesses.
Discover key takeaways from the CIM webinar on mastering prompt engineering and how better AI prompts can boost marketing productivity, creativity and strategy.