Latest Marketing News, Views & Musing
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Struggling with content ideas? Discover why better questions, not more ideas, are the key to creating consistent, relevant marketing content for your business.
Stop wasting time and budget on reactive marketing. Discover why a clear brief or plan is essential for focused, effective campaigns that deliver real results.
We’ve just got back from a weekend in Paris, cheering on a first-time marathon runner. Watching it all unfold got me thinking, running a marathon isn’t all that different from marketing your business
Discover how KitKat turned a real chocolate theft before Easter 2026 into a clever marketing moment and what marketers can learn from it
Discover practical AI tools, tips and strategies to enhance your social media marketing, from smarter content creation to maintaining authentic brand voice.
See how Waterstones matched the Oscars’ red carpet looks with book covers in similar colours and styles. Fashion meets fiction in this fun #LookstoBooks feature!
Marks & Spencer’s appointment of Gillian Anderson as Chief Compliments Officer shows how creativity, storytelling and emotion can power modern retail marketing. Here’s what marketers can learn.
Discover how Harry Styles’ recent tour and one-off Manchester show offer a masterclass in marketing — from fair ticketing and clear communication to community engagement and extending fan experiences.
A recent Dragons’ Den pitch sparked questions about high marketing and tech costs in growing businesses. Marketing Doris explores why strategy, transparency and ROI should always come first in marketing consultancy.