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CIM Yorkshire in Leeds on 1 October 2026 for a free event exploring brand relevance
By helen September 9, 2026
Join CIM Yorkshire in Leeds on 1st October 2026 for a free event exploring brand relevance in the age of digital disruption, with insights, networking and practical ideas for marketers.
Frank dreaming of Whiskas
By helen September 4, 2026
Whiskas calls on Channel 4 to rename 8 Out of 10 Cats Does Countdown after research finds 9 out of 10 cats love Whiskas.
Podcasting can be a powerful marketing tool
By helen September 1, 2026
Thinking about starting a business podcast? Find out why podcast strategy matters, how to choose the right format and why audience and business objectives should come first.
Discover why adopting AI isn't enough and how marketers can turn AI into a practical tool
By helen August 3, 2026
Discover why adopting AI isn't enough and how marketers can turn AI into a practical tool that improves productivity, decision-making and results.
A relatable marketing lesson inspired by a plum tree
By helen July 27, 2026
A relatable marketing lesson inspired by a plum tree, exploring how business growth attracts attention and why valuable content, strong relationships and consistent service matter.
Inspired by Limone - Marketing Doris
By helen July 23, 2026
A reflective marketing blog inspired by a holiday to Lake Garda, exploring branding lessons from Limone, football fan culture and the value of stepping away to find fresh perspective.
Explore memorable business advice on handling challenges
By helen June 24, 2026
Explore memorable business advice on handling challenges, listening well, stepping back as a leader, and protecting your time for better decisions and focus.
What marketers need to get right in 2026 to protect their budget
By helen June 18, 2026
What marketers need to get right in 2026 to protect their budget, from strategy and execution to AI readiness and customer focus.
A simple, playful take on how to describe a marketing business to a five-year-old
By helen June 16, 2026
A simple, playful take on how to describe a marketing business to a five-year-old, and why the best marketing messages are often the clearest ones.
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