Latest Marketing News, Views & Musing

A reflection on one of the biggest marketing misconceptions, that more activity always means better results, and why clarity and consistency often outperform volume.

Explore the surprising comparison between business and film, and why the feel-good genre captures the true spirit of growth, challenge and success.

A CIM webinar with Ruben Milne explores why personal branding is now essential for marketers looking to build credibility, visibility and long-term career momentum.

Vinted’s UK growth shows how resale, trust, sustainability and digital convenience are reshaping consumer behaviour and creating new lessons for marketers.

Discover why storytelling remains a powerful marketing tool, helping brands cut through noise, connect emotionally, and turn messages into memorable, impactful communication.

Struggling with content ideas? Discover why better questions, not more ideas, are the key to creating consistent, relevant marketing content for your business.

Stop wasting time and budget on reactive marketing. Discover why a clear brief or plan is essential for focused, effective campaigns that deliver real results.

We’ve just got back from a weekend in Paris, cheering on a first-time marathon runner. Watching it all unfold got me thinking, running a marathon isn’t all that different from marketing your business