Latest Marketing News, Views & Musing
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What I learnt from a CIM webinar on LinkedIn advertising, balancing brand building with lead generation and measuring marketing's impact on revenue.
Discover how a Meg Ryan autumn fashion post inspired Helen at Marketing Doris to explore content-inspired marketing and finding creative ideas that connect with customers.
Reflections on Barack Obama at Manchester’s Co-op Live, exploring storytelling, leadership and the communication lessons marketers can learn.
Discover why customer focus is essential to brand relevance, with lessons from Craghoppers, the National Trust, M&S and Sephora.
What makes a good week in business? From industry events and client achievements to networking, relationships and small wins, Helen reflects on the moments that matter.
Key insights from CIM Yorkshire’s Leeds Digital Festival panel on brand relevance, customer focus, partnerships, AI and avoiding complacency.
Stuck for marketing ideas? Discover 10 practical sources of inspiration for campaigns, articles and social media content – from news and trends to customer questions and company milestones.
What can Tube advertising teach small businesses about good marketing? Helen explores relevance, creativity and why you don’t need a huge budget to make people stop and notice.
What can Liberty, M&S and their people teach us about modern marketing? Exploring why personality, expertise and people are becoming powerful brand assets.