Networking is one of those words that can conjure up anything from awkward breakfast chats to fruitful business partnerships that last for years. For me, it’s been the latter—and then some.

I’ve been a proud member of a structured networking group for 18 years now, across two different chapters. The only reason I moved from one to the other was due to a change in where I live and work. But that original group? I’m still in touch with many of them—we even have our own informal “alumni” network that meets regularly. And yes, I still buy services from them, refer others, and collaborate on projects.

Why It Works

For me—and for Marketing Doris—networking isn’t about the hard sell or stuffing your pockets with business cards. It’s about consistency, relationships, and showing up. Every week. Whether that’s in person or online.

This regular rhythm of weekly meetings fits neatly into my schedule and gives me the chance to build long-term, meaningful connections with other local businesses. I don’t just know what they do—I understand how they work, what matters to them, and where we might be able to help each other.

Many of these people have become trusted collaborators, service providers, and even friends. That’s the magic of knowing, liking, and trusting someone—not through one meeting, but through many.

One Seat, Full Transparency

The structure of the networking group plays a huge part in why it works. With only one person per profession in the room, there’s no pressure to compete or shout the loudest. It’s transparent, supportive, and built on mutual trust. That format allows members to genuinely root for each other’s success—because there’s room for everyone to thrive.

A Strategic Investment

It’s easy to underestimate the value of networking when you’re juggling deadlines, client needs, and the day-to-day of running a business. But for me, networking has never been a time drain. It’s an investment—of time, energy, and yes, even money—that continues to bring return after return.

Not just in new business (though that’s always welcome), but in insight, support, collaboration and community. And for a business like mine, where relationships and reputation are everything, that’s gold.

Fancy Joining Me?

If you’d like to know more about the group I’m part of—or even come along to a meeting to see what it’s all about—just drop me an email. I’d be happy to introduce you.