Ah, summer. The season of out-of-office replies, half-empty offices, and the great British hope for three consecutive sunny days.

It’s tempting to think, “Everyone’s away, I’ll just pick things back up in September.” But here’s the thing—your customers might not have all checked out for the summer. And if you disappear from their radar, someone else will happily take your place.

The Myth of the “Quiet Season”

Yes, July and August can feel slower in some industries. But slower doesn’t mean silent. While some people are sipping cocktails on a beach, others are very much still at their desks, scrolling on their lunch breaks, or planning their next purchase.

If your competitors keep talking while you go quiet, guess whose name people will remember come September? (Spoiler: not yours.)

Adapt, Don’t Abandon

Rather than halting your marketing, adapt it to suit summer habits.

• Adjust your content mix: Think lighter, more digestible pieces that can be read poolside or on a train to Cornwall.
• Change up your timing: If your audience’s working hours shift, experiment with posting earlier or later in the day.
• Meet them where they are: Outdoor events, community activities, and summer fairs can be great touchpoints.

For Those Who Don’t Switch Off

Not everyone takes a summer break. Some businesses ramp up—hospitality, tourism, and seasonal retail, for example. This is your moment to shine. While others slow down, your audience might be more receptive than ever.

Stay Present, Stay Relevant

Your marketing doesn’t need to be intense over summer, but it does need to be consistent. Keep your brand visible, keep your tone friendly, and keep showing up. Because when September comes around, you’ll already be top of mind—while others are starting from scratch.

Bottom line: Holidays might be seasonal, but good marketing never takes a break.  Need some help with your summertime marketing messages, get in touch with Marketing Doris