This week I was asked a question that genuinely made me pause for a moment;

“What is something other people think is ridiculous in your industry but you stand by?”

It’s a good one, because marketing is full of “rules” people accept without really questioning them.

For us at Marketing Doris, one of the biggest misconceptions is the belief that more is always better. More content. More posts. More campaigns. More noise. The assumption is that if you’re not constantly visible, you’re not doing enough.

But we’ve never really bought into that.

In reality, most businesses don’t need more marketing activity, they need better clarity. A sharper message, a clearer audience focus, and consistency that actually means something rather than just filling a content calendar.

There’s often a nervousness around doing less. As if scaling back means losing momentum. But in practice, the opposite is usually true. When you strip things back and focus on what actually works, the results tend to improve, because everything has a purpose, not just a place to “tick a box”.

It’s not about being quiet or invisible. It’s about being intentional.

A well-thought-out message, delivered in the right place at the right time, will always outperform being everywhere all at once. Every time.

So yes, if that sounds a bit “non-traditional”, we’re probably okay with that. Because marketing should be about effectiveness, not just activity.