Blog Layout

The importance of having regular new content on your website

helen • Nov 02, 2020

It's all about the content!

Content can often be the forgotten element of websites and left until the last minute and then rushed so it does not delay the launch.

The ease of Content Managed Systems (CMS) websites, of which Wordpress is one, means we can log into the administration section and keep our communication messages up to date and fresh.

There are many benefits for keeping content up to date, including:
  • It is interesting for your new and returning visitors to your website
  • It can help with describing your products and services
  • It can help show that you are an expert in your profession or field
  • It shows that your website is up to date and your business is active
  • It can help people find your business website when they are searching online* 
There are few things to consider when writing new content for your website, including:
  • The tone of voice – write as if you are speaking to your customers and target audiences directly. Use language that you would do usually and do not feel you have to write in a style that is different than normally.
  • No Jargon – try to write in Plain English and avoid using any unnecessary industry terminology that an outsider may not understand and instead use the words or phrases your customers use to describe your products or services. If you do need to use jargon or technical terms, then explain what it means. This is an ideal way to use hyper-links to other articles on your website, or to a list of terms and their description. This potentially could extend the length of time a visitor is on your site and will also help people searching for terms online to find your site.
  • Easy to read – we now speed read or scan content, so make your content easy to read so they can find what they are looking for quickly. Using clear headlines, short paragraphs and bullet points
  • Frequency – keep your content up to date regularly, this can be achieved with news articles, for example, company updates, product launches, customer feedback and tips & techniques.
For guidance with website content, from ideas to writing contact Helen Stott of Marketing Doris call on 0790 3727750

"this is known as Search Engine Optimisation (SEO) and is when you use specific words or phrases relating to your products and services on your website. People using a search engine i.e. Google or Bing with those keywords or phrases may then be offered your website as an option to choose.

Share article on

Share by: