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I Like This One .. and I Like This One

helen • Oct 23, 2020

I have been an admirer of Aldi Marketing for some time

Their short, simple, and snappy I Like This One TV adverts are straight to the point, and their social media channels are full of personality.

A couple of campaigns caught my attention recently:

  • Brewdog & Aldi IPA - Aldi launched their own version of an IPA beer with more than a nod to one in the Brewdog range - a tactic they follow regularly. On this occasion Brewdog responded with a mockup image of a new product - Brewdog Aldi IPA on social media with the message to sell it in their store. Aldi followed up with a message to say ‘would have gone with ALD IPA, send us a crate and we’ll talk.. ‘. The retailer and the brewer have now gone on to create a collaborative beer which is now on sale in store.
  • #Aldi30thbirthdayparty - using Twitter they targeted other retailers inviting them to their 30th birthday party. John Lewis were asked to bring along the penguin, Tesco’s and Sainsburys were asked who was bringing their ex Jamie Oliver, Iceland Food were told to be cool and come along. Retailers far and wide soon jumped onto social media to join in with the ‘party planning’. All good fun and #goodmarketing.
We can all be inspired by Aldi’s marketing!

To discuss how you can stand out from your competitors, contact Helen Stott of Marketing Doris on 0790 3727750

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