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Quick Guide to Using LinkedIn

helen • Jul 16, 2020

The Professional Social Networking Tool

For Business to Business (B2B) networking and professional connections; LinkedIn is the social media channel you should be using.

Here are a few tips and a quick guide on what you can do.

  1. Objective - what are you looking to achieve through LinkedIn? Is it to help you develop your professional network? To help with your sales process and connect with potential contacts and target markets? Or maybe it is to progress in your career path?
  2. Start with the basics - create a profile using your own name as opposed to your business name, you can create a company page later if you need one. LinkedIn has an easy to use guide to take you through the steps of building your profile.  
  3. Photograph - upload a photograph avatar that is appropriate for your business and your target markets. It should be a head and shoulders shot ideally forward facing.
  4. Experience - add in details of the companies you have worked at and include details of what your role was and your successes. If your current or past employer has a company page, LinkedIn is intuitive enough to suggest options, when you choose the relevant one their branding will be included on your profile as well as link to their company page.  
  5. Education - include relevant education achievements, qualifications, and professional courses.
  6. Connections - grow your connections by connecting with current and ex-colleagues, suppliers, associates, and clients. When asking to connect, it is always advised to include a personalised note - this could be a great opportunity to re-establish a conversation with that person.
  7. Recommendations - you can give them and you can ask for your contacts for a recommendation (or testimonial) about you and your work. There is an opportunity for you to review this and ask for revisions if necessary. Once approved this will be published on your profile.  
  8. Posts - use LinkedIn to communicate to your connections with relevant posts, remember to include an image, relevant hashtags and if it is overview of a longer article on your website remember to add in the URL.
  9. Get Social - a key word with social media, is social. Interact with your connections on LinkedIn by reacting to their posts and where appropriate comment or share to your network.
  10. Measurement - do keep an eye on the insights, are you getting the outcomes you are looking for? If not, then review your activity and adjust. A useful feature of LinkedIn is the Social Selling Dashboard  which gives you feedback on your performance on LinkedIn compared to others in your industry sector.
If you need guidance, contact Helen Stott at Marketing Doris on 0790 3727750 - also available on LinkedIn - personal profile let’s connect (if we are not already) and follow the Marketing Doris company page - let me know if you are following and I’ll happily follow you back.

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