A complaint had been made to the Advertising Standards Authority and the advert was removed by the Kellogg’s, the brand manufacturer.

The Pringles campaign ‘A Pop, Skip and Jump’ had originally been placed on this channel when the Joe Wicks’ exercise classes were aimed at adults.  

However, these were extended to children and families following lockdown, but the advert remained.  

This clearly had been overlooked as guidelines state that food and drink brands cannot promote less healthy products where under 16's make up more than 25% of its audience. The quick reaction to remove the advert and the statement from Kellogg’s has saved them from a formal investigation and has helped maintain positive opinion of their brand.

This stood out for me as a prime example of the importance of reviewing marketing activity regularly, especially now when businesses have pivoted their products and services during this period of disruption.  

Tweaking, adapting, suspending, or stopping marketing activities is standard practice and can be done in most cases quite easily and can potentially save your reputation and money.