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Migration from No or Little Marketing to an In-House Marketing Department

helen • Mar 15, 2021

Your First Step to a Marketing Department

Growing businesses recognise the need for marketing, but do not know what they need, where to start and who can help them.

That is where Marketing Doris comes in.

For 14 years we have been working with businesses who have little or no marketing in-house and helping them with identifying:

  • The marketing activities that will work for their business.
  • Their target markets.
  • The right messages for each of the target markets.
  • A marketing plan that will work with their timescales and budgets.
Having gone through this process, a Marketing Strategy and Marketing Activity Plan will be created, and businesses without resources available will need ongoing interim support.

This is where Marketing Doris comes in.

We provide marketing management support to manage and implement the Marketing Strategy and Marketing Activity Plan. This includes monthly monitoring, measurement, and review to ensure activities are working efficiently and effectively for the business.

The need for marketing typically increases as the success of the results require more of the same activity. With this justification in place, some businesses then feel that they are ready to employ a marketer directly.

This is where Marketing Doris comes in.

We work with the business to create a job description, advert and can help with the interviewing, induction, and hand-over process.

To discuss how you can make the first step to building your Marketing Department, contact Helen Stott of Marketing Doris on 0790 3727750 or email helen@marketingdoris.co.uk

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