YouTube is a useful social media channel to include in your portfolio



.. not only as a repository for your business-related videos and is an exceptional search engine tool.

Here are a few tips and a quick guide on what you can do.

1. Objectives - what are you looking to achieve through using YouTube for your business? Is it brand awareness, to build an audience / following or directly increase sales? Be realistic though, is your target market likely to be using YouTube or is another social media channel better suited?
2. Start with the basics - create a channel and complete the profile details including an engaging cover image and your contact information including email and website addresses. 
3. Content - add existing company related videos to your channel, for example; Webinar recordings, Help guides, Product / service information 
4. SEO - to help people who are not current subscribers find your channel and videos, ensure that the video information is completed for example; Title, Description, Tags
5. Playlists - categorise your videos by type with Playlists to make it easier for your subscribers to find what they are looking for. Additionally, you can add relevant videos on other channels to your playlists. 
6. Link to your Website - aside from including your contact details (including your website address) in your profile, you can embed your videos from YouTube onto your news articles or product / service pages. 
7. Interact - respond to comments left on your channel videos.   
8. Settings - Privacy - you can choose to make your videos public or private., and  Age restrictions - suitable for all / over 18s / for children
9.   Build up your subscribers - invite your existing audience to follow your YouTube channel by including the link in your email footer, on your website, e-newsletters and on other social media channels. 
10. Promote - include information about upcoming videos at the end of the current video and use other social media channels to promote.

If you need guidance, contact Helen Stott at Marketing Doris on 0790 3727750 - also available on YouTube