Helen Stott will be attending the upcoming Chartered Institute of Marketing (CIM) Yorkshire event, The Scenic Route: Why Marketing Careers Don’t Go in a Straight Line—and Why That’s a Good Thing.

Organised by CIM Yorkshire, of which Helen is Chair, the event will take place on Wednesday, 5th November 2025, at The Ambler Club, St. Paul’s House, 23 Park Square, Headingley, Leeds, LS1 2ND.

The session will explore the evolving nature of marketing careers, highlighting that success rarely follows a straight path. Topics include:

• Decoding Job Titles – Understanding the nuances of roles from Marketing Manager to CMO
• Experience Over Qualifications – How practical experience and continuous learning shape careers
• Navigating Career Pivots – Embracing change and unexpected opportunities
• Realistic Role Expectations – Balancing skills demanded by modern marketing roles

Helen commented:

"I’m excited to be attending this event and supporting CIM Yorkshire in showcasing the diverse and dynamic career paths within marketing. It’s a fantastic opportunity for marketers at any stage to reflect on their own journey and learn from others’ experiences."

The event is sponsored by Met Marketing, open to both CIM members and non-members, and offers 2 CPD hours in the General Business Skills category. Ticket prices start at £12.50 for students and £16.67 for members, with light refreshments provided.

For more information and to register, visit: CIM Event Page