It might feel a little early to be talking about mince pies and fairy lights… but with fewer than 100 days until Christmas, now is exactly the right time to get your festive marketing plans sorted.

Seasonal campaigns, social media content, email promotions, customer events all work so much better when they’re not rushed at the last minute. A bit of prep now means you’ll have space to get creative, stay consistent, and avoid that dreaded December panic.

A festive cautionary tale

The other week, I received a Christmas mailer from a local retailer. Their key message? “Our prices are the same as last year!” Fantastic! Except … when I checked the product I usually buy, it had gone up by almost 30%.

I dropped them a note to double check there hadn’t been a typo, and it turns out they meant only some of their prices hadn’t changed. Totally understandable that costs rise (we’re all feeling that squeeze), but the problem was the messaging. A simple oversight, but one that risks customer trust, and that’s a dangerous present to unwrap.

Takeaway for your business:

Your festive marketing doesn’t just need to look good; it needs to be accurate. The sparkle fades quickly if customers feel misled.

So, what’s the secret to a stress-free, successful Christmas campaign?

• Start planning now.
• Be clear and honest with your messaging.
• Think about how you can add value for your customers, not just sell to them.

If you’d like your brand to sparkle this Christmas — and avoid those accidental marketing blunders — let’s chat. I can help you plan, simplify, and deliver a festive strategy that works.



Drop me a message and let’s make this Christmas your brightest ye