The Oscars are always a feast for the eyes, from stunning gowns to sharp tuxedos, but once again this year, Waterstones has taken it one step further.

They’ve matched some of the night’s most memorable red carpet looks with book covers in similar colours and styles. Yes, you read that right: fashion meets fiction!

From shimmering gold dresses to bold reds and chic black-and-whites, Waterstones has spotted a perfect pairing between Hollywood glamour and literary design. Imagine that dazzling velvet gown on the actress who stole the night, now imagine a book cover in the exact same tone and style sitting on your shelf. Suddenly, your book collection looks ready for the red carpet, too.

It’s a brilliant reminder that inspiration comes from everywhere, not just the pages of a book, but from the world around us. And for marketers, there’s a fun lesson here: clever visual storytelling can capture attention in unexpected ways. Who wouldn’t be intrigued by a book that channels the style of an Oscar-winning outfit?

Next time you’re thinking about creative ways to connect products and ideas, take a leaf out of Waterstones’ book, or maybe even an entire bookshelf. Fashion, literature, marketing… sometimes the magic happens when worlds collide.

Check out the full #LookstoBooks collection and see which outfits and covers caught our eye!