Earlier I was reaching into a drawer and—ouch—a sharp twinge shot through my hip. Wrong angle, getting old, who knows, but it’s frustrating, right?

Whilst I was working through yoga poses, popping ibuprofen, and warming up a heat pack, it got me thinking about the parallel with marketing. Sometimes campaigns don’t go to plan. Emails get ignored, social posts flop, or a carefully planned event hits a last-minute snag. The key isn’t avoiding these moments—it’s how we respond.



1. Pause and Assess - When a marketing hiccup happens, take a step back. What exactly went wrong? Is it a tweakable detail or a bigger issue that needs a rethink? Understanding the root cause sets you up for the right solution.
2. Make Small Adjustments - Often, a tiny shift can have a huge impact. Tweaking messaging, adjusting your timing, or reallocating resources can turn a stalled campaign into a success.
3. Leverage Quick Wins - Focus on actions that deliver immediate results. Maybe it’s revamping an underperforming ad, sharing fresh content, or engaging your audience with a timely offer. Small wins build momentum.
4. Learn and Prevent - Every setback is a lesson in disguise. Analyse what went wrong, document the takeaways, and apply them to future campaigns—so similar challenges don’t catch you off guard.
5. Celebrate Recovery - Finally, once you’ve steered things back on course, share the story. Highlighting how you navigated a challenge shows resilience and authenticity—qualities your audience will trust and admire.

Sometimes, the unexpected stops us in our tracks—but in marketing (and life), it’s also an opportunity to pivot, learn, and come back stronger.

.. and if you need expert help with your marketing, give me a call, I know I’ll be contacting my osteopath if my home remedies don’t help with my aching hip!