Consumer behaviour can change quickly, often influenced by trends, external events, or broader cultural shifts.

Recent examples in the UK illustrate how these changes can impact businesses almost overnight.

For example, Greggs reported that weight-loss jabs are affecting their sales, highlighting how health and lifestyle trends can quickly shift buying habits. Similarly, UK retail trends show shoppers using multiple supermarkets to manage budgets and find the best value, marking the highest level of switching since 2019. These changes force businesses to rethink pricing, loyalty strategies, and customer engagement.

Why Strategic Marketing Matters

Smart marketing isn’t just about advertising or campaigns — it’s about monitoring the market, spotting trends early, and responding strategically. By understanding evolving consumer behaviour, businesses can turn potential threats into opportunities, reposition products, and highlight new value for their customers.

How Marketing Doris Helps Businesses Stay Ahead

At Marketing Doris, we specialise in helping businesses adapt proactively to market changes. Our support includes:

• Trend monitoring and market analysis to anticipate changes in customer behaviour
• Product repositioning and value communication to align with new consumer priorities
• Marketing strategy and campaign support to ensure relevance and impact
• Tailored advice for businesses undergoing change or pivoting

By taking a strategic approach to marketing, businesses can stay ahead of the curve, maintain strong customer connections, and maximise the impact of their marketing efforts.

Respond, Adapt, and Grow

Companies that thrive are the ones that respond strategically to evolving trends. Marketing Doris helps organisations navigate these shifts, adapt their marketing approach, and ensure their brand remains relevant and competitive.

Get in touch with Marketing Doris to explore how we can help your business respond to changing consumer behaviour and achieve sustainable growth.