Oh. Christmas isn't just a day, it's a frame of mind - Miracle on 34th Street

I totally believe this.. and I'm not just saying that because I love Christmas!

We can put so much pressure on ourselves at this time of year, and 2020/1 have brought us challenges that we couldn't have predicted previously.

Yes there has been the usual frenzy to get everything done in time for the big day and try and be as normal as possible, but the added worry of staying healthy and the stress of retaining a negative test result so we can stick to our plans to spend it with family is very evident this year with everyone you speak to.

My Nana (yes the original and wise Doris) used to always say 'all being well' whenever plans were discussed.  I think this was a throw back to the war years when they were unable to make definite arrangements because they had no idea what was going to happen.  To be honest this phrase used to niggle me every time I heard it as I (wrongly) assumed it meant that she may change her mind.. but now I realise that plans can so quickly go awry through no fault of ours.

.. and that's why I like this quote... and it is valid from a marketing perspective.  Campaigns don't always bring us the results we originally hope for, but with carefully monitoring and changes to the plans, then a successful outcome is possible.. we just have believe in the process.

.. and from a Christmas point of view, whatever happens over the next week, I will try and make the most of any of the festivities and enjoy them, and I hope you will do the same.