Up until recently whenever I heard the word Pivot, I immediately thought of Ross Geller in Friends* .. and for full effect you need to repeat the word many times at increased volume.

.. however now when we hear the word pivot, its referring to the immediate changes’ businesses have made to their products or services so that they can operate through this Covid-19 lockdown.

One way is to change your communication messages for your website and social media channels. These could be temporary changes to your product or service information so that your existing customers and new customers can find the up to date information.

Use the opportunity to write new blog articles for your website. This can include top tips and helpful hints, for example how can your business, product or service help people at this time?

Where possible try to include links to your website on your social media posts. This is particularly useful when using channels where the word count is lower than your article, it is also a good way of driving traffic to your website. 

There is always a chance that visitors arriving at your site to read this article will also look at other posts and information on there.

If you are short of time to undertake this type of marketing due to your team being reduced because of furlough, then Marketing Doris can support businesses with interim and short term support. This can include:

• Copywriting and content editing
• Uploading and posting on your website and social media channels 
• Identifying opportunities for PR activities, writing press releases and distributing to relevant media outlets