Monday is National Read a Book Day, and as a big reader, I’m all in.

Here's a thought though, books aren’t just good for winding down after a long day, they can be full of sneaky lessons for us marketers too.

1. Storytelling is everything - Think about it: the books you can’t put down? They tell a story that grabs you from page one. Your marketing should do the same. People don’t just buy products; they buy the story behind them. So, make your brand narrative something worth turning the page for.
2. Know your audience (like, really) - Authors create characters you care about. Marketers? We need to know our audience just as well. What makes them tick, what keeps them scrolling, what makes them chuckle? Nail that, and you’re halfway to a campaign that sticks.
3. Don’t be afraid to revise - No one writes a perfect book in one draft, and no marketing campaign comes out flawless either. Test, tweak, and polish until it sings. Consider it your own little “editors’ notes” for campaigns.
4. Build a bit of suspense - Think of the thrill when a plot twist hits in your favourite book. Your marketing can do that too, teasers, sneak peeks, countdowns, they keep people hooked and coming back for more.
5. Keep learning - Reading opens your mind, sparks ideas, and keeps your brain buzzing. Marketing is the same: the more you learn, experiment, and explore, the sharper your ideas become.

So this National Read a Book Day, grab your favourite book (or five) and they may just give you some fresh ideas for your marketing.