Marketing Strategy B2C - Leisure

Marketing Doris - Graphic Design Collaboration Feedback

Services: Marketing Strategy and Marketing Management Services

Industry: Sport & Leisure

Type: Golf & Country Club

Brief: To raise awareness of the Golf Club as a hospitality and wedding venue, and to improve upon the number of new and retained golf memberships.


Key Objectives:

 

  • Improve the online presence of the Golf Club
  • Improve consumer perception of the brand identity for the Golf Club and as a Venue
  • Develop a formal advertising schedule and monitoring programme to measure performance
  • Keep costs within the limited budget available

 

Achievements:

 

  • Conducted a review of the existing marketing activities and the tools currently used to identify areas for focus and change 
  • Researched options for an improved website offering i.e. to adapt and develop the existing offering or completely build a new site.  This resulted in presenting detailed reports and recommendations for the committee discussion and ultimate decision.
  • Project managed the development of the new website from the structure, layout and design, to the content copy and images used.
  • Researched advertising options regionally and specialist focus, provided reports and recommendations for committee discussion and decision.
  • Project managed an exhibition.  Set objectives, designed layout of the stand and provided exhibition stand management services and follow up activities.
  • Provided hands-on monthly marketing management support including advisory service, copywriting and online activities.
  • Providing training and mentoring activities for the team until full time marketing personnel was hired.




See Feedback or to discuss how Marketing Doris can help your business, email info@marketingdoris.co.uk or call 0790 3727750