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Industry Focus - Manufacturing Marketing

helen • Sep 23, 2019

Marketing for Manufacturing Businesses

A key benefit of working with Marketing Doris is that we are not industry specific, after all the principles of marketing can be applied to any industry and a fresh pair of eyes can be an advantage.

So, what is the point of this article then? After working with different manufacturing businesses providing them with marketing support, the key things I have learnt are:

  • Objectives – whatever the industry it is still important that there are goals set. For manufacturing businesses, it can often be how they fit into the supply chain and identifying new markets
  • Messages – communication should be tailored to the right audiences for the service being delivered; B2B or B2C. Appropriate language and using non-technical or industry specific words may be needed when targeting B2C markets
  • Benefits – why should people use your products and services as opposed to those of your competitors
  • Activities – identifying (and maintaining) the right mix of marketing activities for the business will depend on several factors: type of service or product, region, objectives, budget, resource, and performance measurement
  • Guidelines – some manufacturing businesses may be restricted by the nature of their client’s business and the ability to publicly communicate examples of their work under Non-Disclosure agreements (NDA)
Marketing Doris will work with manufacturing businesses to:

  • Review your existing marketing activities and performance against your business objectives and provide suggestions for change
  • Develop a Marketing Strategy and suggested Marketing Activity plan, which could include:
    • Online marketing activity (development of website i.e. content / SEO good practice implementation, social media management, use of online directories and potentially other online tactics)
    • Advertising - identifying the right publications, media buying, scheduling, copywriting, graphic design brief
    • Direct marketing - following GDPR guidelines, development, and distribution of letters / e-shots / e-newsletters 
    • PR - identifying news stories, developing relationships with key media contacts, copywriting, and distribution
    • Event management - from concept to invitation to on the day support to post event follow up
    • Development or creation of marketing materials
    • Copywriting of website content, news, or blog articles
    • Provide an overall management of the Marketing activity
    • Co-ordination with Senior Management team and heads of department, particularly sales
    • Measurement and monitoring of marketing activities
    • Budget management
    • Monthly reporting
    • Management and liaison with third-party Marketing suppliers and agencies i.e. graphic designers, photographers, website developers, SEO agencies, printers, sign writers, publications etc.
    • Develop a Marketing function
    • Creation of a new marketing role; writing job description, interviewing, induction / handover
    • Management or mentoring
To discuss your Manufacturing Marketing requirements, contact Helen Stott on 0790 3727750 or email helen@marketingdoris.co.uk

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