Aside from Birthdays, Christmas, the odd bill it is a rare occurrence these days.  

So much communication is now online by Email, Messenger, WhatsApp that to receive something printed means it stands out.

Surprisingly, this was from Amazon, but it was not something I had ordered. I was curious enough to open the envelope and found a single tea bag.

It made me smile.  

The envelope and note are now in the recycling and the Tea bag is on the kitchen windowsill for me to take a closer look later.

I had forgotten about it until I was in a Zoom meeting today and I was asked if I felt there had been an upturn in direct mail activities.

It made me smile.  

It was not to do with the tea bag as such, but because it is #goodmarketing for businesses to find ways to stand out from the crowd, and what could be better than utilising marketing tools that may seen traditional or out of favour at the moment and do something different than everyone else.

The fact that there are more people working from home in 2020 than in previous years mean that communication arriving through the letter box is likely to be more memorable than another email in our inboxes and especially if you include something that is a little different or quirky.