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Direct marketing

Company: DIY & Home Improvement retailer

Brief & Key Objectives:

To establish company as a broader retailer than just a traditional DIY store.

Achievements:

Feedback:

Cygnet Group
Matthew Kimpton-Smith, Group Managing Director
"By January 2013 our Sales and Marketing functions had been ‘lumped together’ without any real distinction between the two disciplines, and without any specific marketing expertise within the business."
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