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You say it best when you say nothing at all

Content Marketing - Marketing Doris

Sang Mr Keating in Notting Hill, and as much as I hate to disagree with Ronan, in marketing terms, you should be speaking more rather than less.

There are so many opportunities for you to put your two penneth in now and there is really no excuse why businesses of any size, shape or industry shouldn’t be engaging in some regular content marketing as part of your Marketing Strategy. Here’s my top 3 routes to getting your voice heard:

  1. Blogs – regular new content on your website not only makes it interesting for returning visitors it will also help direct new traffic through from search engines and social media. Ideally you should be aiming for your blog / news piece to be a minimum of 300 words.
  2. Linkedin – join groups to engage in discussions and post your blogs on Pulse
  3. Twitter & Facebook – tweet and post links to your blogs / website, use topical hashtags and get involved with conversations and use images for illustration.

One of the biggest barriers to regularly posting new content is not knowing what to talk about, yes I know that’s not usually a problem for me, so here are my top 3 suggestions for finding your voice:

  1. What’s happening? Refer to a recent service you have delivered. There is no need to divulge sensitive information but you can overview the need or challenge which the client came to you in the first place, how you approached the situation, what you actually delivered and the outcomes. This type of feature will demonstrate the type of service you provide, the level of your expertise in this area and what the benefits were.
  2. Industry – comment or refer to something topical in your arena. For example; what the EU referendum results would mean to your industry. Retailers may comment on the changing habits of consumers or how the loss of a high street main player will affect more than those directly employed. What do upcoming changes in legalisation mean?
  3. National Awareness Days / Weeks – almost daily there appears to be a hashtag trending on Twitter for one national awareness day or another. Many people jump on the bandwagon and will try and use it in context with their business but on the day always seems a little last minute and I am asked continually about how you can find out about upcoming events. There are online directories available that will help you identify ones relevant to you and your region and you can either plan month by month or in advance… or you could set one up yourself .. now that would give you something to talk about!

If you are still struggling, give me a call on 0790 3727750 and we can have chat about brainstorming ideas or why not let me be the voice for your business.

Feedback:

FDR Law
Tim Jordan, Partner
"We engaged Helen about 5 years ago to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working"
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