Send us a message below or view our full Contact details

Your name
Your email address
Message
  • 2019
    • July
    • May
    • April
    • March
    • February
    • January
  • 2018
    • November
    • October
    • September
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2017
    • December
    • October
    • August
    • July
    • June
    • May
    • March
    • February
    • January
  • 2016
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2015
    • December
    • November
    • October
    • September
    • August
    • July
    • May
    • February
    • January
  • 2014
    • December
    • February
  • 2013
    • December
    • November
    • February
    • January
  • 2012
    • December
    • November
    • July
    • June
    • April
    • January
  • 2011
    • December

Why use a Marketing Consultant?

Why use a Marketing Consultant?

Why indeed! There have been many reasons why I’ve been engaged as a Marketing Consultant over the last 11 (and a bit) years, here are just some of them:

  1. A fresh pair of eyes – not being specific to any industry sector means that there is no prejudice or bias towards a type of marketing activity and instead look at the business requirements and make suggestions based on the challenges and objectives instead.
  2. Specialist skills – a consultant can plug the gap in your team’s skills, for example for content marketing or project management.
  3. Temporary / short term commitment – many of the businesses I’ve worked with have used my services to build up their marketing activity and prove to the business that a full-time marketing team / manager is required. Additionally, I’ve provided interim cover for maternity, sickness or while a business takes it time to find the right person for their full-time position.
  4. Quickness – bringing a consultant in can be less time consuming, I am used to hitting the ground running and being new to an industry or business I can quickly get up to speed with the relevant business jargon by not being afraid to ask those ‘emperor’s new clothes’ questions.
  5. Independent – sometimes a project requires resource that the business can’t provide due to workloads or it might be more appropriate for someone not involved with previous projects to handle this one.
  6. Focus – it is difficult sometimes within a business to stay focussed on the marketing strategy especially when there are so many pressures on senior management from other areas of the business. In my role as a marketing consultant I have taken responsibility to keep the business on the marketing track and am not afraid to challenge deviations if they don’t appear to meet the original objectives. 

Typically, I have been hired as a marketing resource when a business:

  • has no dedicated marketing in-house
  • needs ongoing management of marketing
  • has a sales or business development team that needs support i.e. leads & marcoms
  • is looking for strategic marketing support
  • needs a mentor or management of a marketing person or junior team
  • needs interim marketing support i.e. maternity / holiday or sickness cover
  • has a project need i.e. product launch, website development, event management

Not sure if you need additional marketing support? Drop me a line at helen@marketingdoris.co.uk or give me a call and let’s have a chat over a coffee!

Feedback:

Park Foster Care
Carol Middleton, Operations Manager
"Helen Stott responded to our advertisement in 2008 for a marketing consultant to help us review and improve our methods of advertising to recruit foster carers. In only one day per week and she successfully"
View more feedback