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Why use a Marketing Consultant?

Why use a Marketing Consultant?

Why indeed! There have been many reasons why I’ve been engaged as a Marketing Consultant over the last 11 (and a bit) years, here are just some of them:

  1. A fresh pair of eyes – not being specific to any industry sector means that there is no prejudice or bias towards a type of marketing activity and instead look at the business requirements and make suggestions based on the challenges and objectives instead.
  2. Specialist skills – a consultant can plug the gap in your team’s skills, for example for content marketing or project management.
  3. Temporary / short term commitment – many of the businesses I’ve worked with have used my services to build up their marketing activity and prove to the business that a full-time marketing team / manager is required. Additionally, I’ve provided interim cover for maternity, sickness or while a business takes it time to find the right person for their full-time position.
  4. Quickness – bringing a consultant in can be less time consuming, I am used to hitting the ground running and being new to an industry or business I can quickly get up to speed with the relevant business jargon by not being afraid to ask those ‘emperor’s new clothes’ questions.
  5. Independent – sometimes a project requires resource that the business can’t provide due to workloads or it might be more appropriate for someone not involved with previous projects to handle this one.
  6. Focus – it is difficult sometimes within a business to stay focussed on the marketing strategy especially when there are so many pressures on senior management from other areas of the business. In my role as a marketing consultant I have taken responsibility to keep the business on the marketing track and am not afraid to challenge deviations if they don’t appear to meet the original objectives. 

Typically, I have been hired as a marketing resource when a business:

  • has no dedicated marketing in-house
  • needs ongoing management of marketing
  • has a sales or business development team that needs support i.e. leads & marcoms
  • is looking for strategic marketing support
  • needs a mentor or management of a marketing person or junior team
  • needs interim marketing support i.e. maternity / holiday or sickness cover
  • has a project need i.e. product launch, website development, event management

Not sure if you need additional marketing support? Drop me a line at helen@marketingdoris.co.uk or give me a call and let’s have a chat over a coffee!

Feedback:

PHA Kitchen Essentials
Jacqui O'Brien
"We worked with Helen for just under a year. She brought fresh ideas that we had not thought of and taught us many things we did not know. Her enthusiasm and work ethic are second to none. She was committed"
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