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Why Marketing is like Yoga

Why Marketing is like Yoga

It’s not uncommon for people who have never tried Yoga to think that’s it’s easy, and are often surprised at how difficult some of the poses can be, how little flexibility they have, and how sore they feel afterwards.

In marketing it’s a similar story, people think that doing a little bit of marketing activity every now and then, they will get the results they are looking for. Quite simply in both cases, you need to work at them consistently to maintain and build good results.

There are also inconsistences in both, something that has worked before may not bring the same results another time and will depend on other environmental factors. There are certain yoga routines that work well for an issue or concern and in marketing, it’s about finding the right tool or activity to achieve your objective or goal.

I’ve been practising Yoga for many years. Almost as long as I’ve been in working in Marketing. I don’t feel qualified to teach anyone Salute to the Sun, but I can guide you with developing a marketing strategy to deliver your business objectives.

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Lymm Shutters & Blinds
Neil Priest
"Several weeks ago I decided to reassess my marketing plans to see if there was anything I could be doing that I wasn't already. After 90 minutes in Helen's company discussing my plans and what I wanted"
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