Send us a message below or view our full Contact details

Your name
Your email address
Message
  • 2019
    • July
    • May
    • April
    • March
    • February
    • January
  • 2018
    • November
    • October
    • September
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2017
    • December
    • October
    • August
    • July
    • June
    • May
    • March
    • February
    • January
  • 2016
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2015
    • December
    • November
    • October
    • September
    • August
    • July
    • May
    • February
    • January
  • 2014
    • December
    • February
  • 2013
    • December
    • November
    • February
    • January
  • 2012
    • December
    • November
    • July
    • June
    • April
    • January
  • 2011
    • December

Why Marketing is like.. Golf

Why Marketing is like.. Golf

“Golf is a game whose aim is to hit a very small ball into an ever smaller hole, with weapons singularly ill-designed for the purpose” Winston S. Churchill

This is a first - I’ve not knowingly quoted a British Prime Minster before.. but when I came across it, I was struck how much the quote could also describe marketing.

When promoting a product or service, we strive to inform or engage with the right audience. At times, it might seem easier to hit a hole in one with a golf ball than identify the right marketing tools or skills needed to achieve that goal.

Golfers practice to perfect their game; a slight tweak to their stance, grip or swing can make all the difference.

It's the same with Marketing. If your current campaigns, tools and messages aren't delivering the results you are looking for, then perhaps it's time for a tweak there too.

Marketing Doris can provide an independent view of your marketing activity, looking comprehensively at the whole picture against your Club's objectives, both business and financial, and giving guidance on changes that can bring short and long-term results.

If your marketing is under par and you are not getting the right results, then give me a call to arrange a coffee and a chat on 0790 3727750 or by email helen.stott@marketingdoris.co.uk

"Our venue sales have risen enormously thanks to initiatives established by Helen" Dunham Forest Golf & Country Club

See full feedback or view the case study

Feedback:

InHand Design Ltd
Neil Cummins
"I’d like to take this opportunity to thank Helen for dropping everything in order to help me out with a very important client. Helen set up an email campaign and talked me through the finer points of sending"
View more feedback