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Why Marketing is like a Storm

Marketing Doris - why marketing is like a storm

It’s ironic really that the weather has been dominated the headlines and social media this week with talk of #StormDoris.. because it got me thinking that a storm is a bit like marketing:

  • There’s the research that predicted this event in the first place by The Met Office
  • Then comes the planning, particularly in areas that may be most affected
  • We are given pre-event information on what to expect and what we should do – the Call to action in this case to be careful, plan our journeys and travelling options
  • During the event there will be regular updates via the news channels and on social media
  • Post event there will be a performance review, what happened, what are the results and the outcomes and what can we learn from this event in future. 

Marketing Doris, taking your marketing by Storm!

Feedback:

Cygnet Group
Matthew Kimpton-Smith, Group Managing Director
"By January 2013 our Sales and Marketing functions had been ‘lumped together’ without any real distinction between the two disciplines, and without any specific marketing expertise within the business."
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