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Why Marketing is like a Storm

Marketing Doris - why marketing is like a storm

It’s ironic really that the weather has been dominated the headlines and social media this week with talk of #StormDoris.. because it got me thinking that a storm is a bit like marketing:

  • There’s the research that predicted this event in the first place by The Met Office
  • Then comes the planning, particularly in areas that may be most affected
  • We are given pre-event information on what to expect and what we should do – the Call to action in this case to be careful, plan our journeys and travelling options
  • During the event there will be regular updates via the news channels and on social media
  • Post event there will be a performance review, what happened, what are the results and the outcomes and what can we learn from this event in future. 

Marketing Doris, taking your marketing by Storm!

Feedback:

FDR Law
Tim Jordan, Partner
"We engaged Helen about 5 years ago to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working"
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