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Why Marketing is like a Smoke Alarm

It was a process of elimination

Marketing Doris - Why Marketing is like a Smoke Alarm

Once we had established there was no fire, the next assumption when the smoke alarm randomly started beeping was low batteries. When that had been eliminated as the cause, the next assumption was it was just over sensitive to the changes in temperature when the heating kicked in or the front door was opened.

The intermittent alarm developed into more frequent alerts, and after a restless evening when the smoke alarm was more demanding than a Tamagotchi the only solution was to wrap it in a tea towel and pop it in a kitchen drawer. Obviously not the greatest option, for one it wasn’t going to be able to do its job hidden away with the cutlery and secondly it didn’t muffle the beeping much. After a quick search on the internet, the manufacturer’s details were found and the support helpline called “have you vacuumed the smoke alarm?” their technician asked. “errm, funnily enough no”. Can you try it they asked and if that doesn’t work, call us back and we’ll send you a new one free of charge – impressed, their recommendations followed and amazingly enough it worked.

The smoke alarm was re-installed in its rightful place, ready to keep the household safe. The solution was so off the wall, but made perfect sense when it was explained that dust or a spider may have got onto the sensor and was causing the alarm to activate until a quick blast from the vacuum cleaned the alarm.

So, what’s this got to do with marketing? Well, the whole incident made me realise that in business generating marketing campaign ideas can cause headaches for businesses, but all it takes is a different viewpoint to create innovative solutions.

Contact Helen Stott of Marketing Doris on 0790 3727750 to find a vacuum solution to your sensitive smoke alarm issue.

Feedback:

Independent Management Consultant
James Perryman
"I first met Helen at a local networking event, and of all the people/businesses present, my first impression of Helen was that she was personable, authentic and knowledgeable - plus, I was totally intrigued"
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