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Why Marketing is like a Polar Bear

Marketing Doris - find your polar bear

Many moons ago I worked with a guy who described his ‘role’ on a lad’s night out as the Polar Bear – the one they sent in first to break the ice with a group of ladies!

Marketing plays a similar role in that it makes the target audience aware of your products and services. In the same way that an amusing quip or a corny chat up line might have worked in the pub, an innovative advert, eye-catching graphic or memorable strapline will work to generate interest in your business.

Often you will only get one chance to make a first impression and it’s important to get it right. Creating a marketing campaign that ticks all the boxes with your customer base doesn’t have to be an onerous or expensive task.

For help in finding your Polar Bear – contact Helen Stott on 0790 3727750 or by helen@marketingdoris.co.uk

Feedback:

Independent Management Consultant
James Perryman
"I first met Helen at a local networking event, and of all the people/businesses present, my first impression of Helen was that she was personable, authentic and knowledgeable - plus, I was totally intrigued"
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