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Why Marketing is like a Polar Bear

Marketing Doris - find your polar bear

Many moons ago I worked with a guy who described his ‘role’ on a lad’s night out as the Polar Bear – the one they sent in first to break the ice with a group of ladies!

Marketing plays a similar role in that it makes the target audience aware of your products and services. In the same way that an amusing quip or a corny chat up line might have worked in the pub, an innovative advert, eye-catching graphic or memorable strapline will work to generate interest in your business.

Often you will only get one chance to make a first impression and it’s important to get it right. Creating a marketing campaign that ticks all the boxes with your customer base doesn’t have to be an onerous or expensive task.

For help in finding your Polar Bear – contact Helen Stott on 0790 3727750 or by helen@marketingdoris.co.uk

Feedback:

Antikythera Systems
James Brooksbank, Director
"Being in the technical world, your view is obstructed by the opportunities which surround you. It can be difficult to figure out how to move forward without a full understanding of your market. By taking"
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