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Why Marketing is like a guilty pleasure

Marketing Doris - why marketing is like a guilty pleasure

A guilty pleasure for me is watching The Great Interior Design Challenge on BBC 2 – yes I know how to live!!

If you haven’t seen it – amateur interior designers are given tasks to re-design a room or rooms in people’s home. An updated version of Changing Rooms but without the copious amounts of mdf and ‘tarts boudoir’ results.

The contestants work through a process not dissimilar to Marketing Management:

  1. There is the brief from the client, the opportunity to look at the current situation and taking note of likes, dislikes and relevant facts and figures.
  2. Then comes the research and planning of a solution which is then presented to the client and at this point, there may be adjustments based on feedback.
  3. The project starts. The team are briefed and tasks allocated and it’s all hands-on deck
  4. As hiccups / issues arise the plan must be adjusted and modified - particularly to cope with additional work but with no extra time.
  5. The project ends and is viewed – has it met the objectives, is the client happy – what’s the feedback?

I wouldn't inflict my decorating skills on anyone else's home but my own, but I do like discussing interior design and I am a dab hand at preparing marketing briefs, solution ideas, research and project management. 

Let's have a coffee and a chat - drop me a line!

Feedback:

Antikythera Systems
James Brooksbank, Director
"Being in the technical world, your view is obstructed by the opportunities which surround you. It can be difficult to figure out how to move forward without a full understanding of your market. By taking"
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