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Why a Zipwire is like Marketing

Why a Zipwire is like Marketing

Recently I was at Zipworld in North Wales, the fastest zip wire in the world, apparently

I have no idea if I achieved the 116 mph claims, partly because there wasn’t that type of tracker available and also because my googles were misted up so it was all a bit of a blur.

It did occur to me on the drive home that a zipwire was a bit like planning a marketing campaign.

  • There is that initial crazy idea
  • Then the research into finding out more information / details / costs / expected outcome
  • Next the schedule is set, taking into consideration availability and clashes with other events
  • There needs to be time allowed for preparation and employ the services of experts for checking and double checking of all elements and providing guidance to those involved.
  • Try a pilot run or test project, review the stats, facts and the gut feelings and then even up to the wire, adjustments might need to be made to accommodate external forces
  • .. and when all the checks have been done and the conditions are right, you just need to step off that platform and go for it!

Want to make sure you are on the right track with your marketing?  Let's have a coffee and a chat.

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Dunham Forest Golf & Country Club
Philip Weisberg
"Helen has proved invaluable to us in helping bring the smooth launch of a new website to fruition, no mean task for a Golf Club steeped in tradition, but one that had fallen behind in terms of both promotion"
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