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Who Wants to be a Millionaire?

Marketing Doris - Know your Audience

Never in a million years did I think I’d find myself involving Jeremy Clarkson in a marketing related article, but here I am.

Last night (Wednesday 6th March 2019), opera singer Paul Curievici won his place on the hot seat having beaten the other contestants in the fastest finger first section of the show and ultimately walked away with £64,000 despite almost being derailed by a difficult Spice Girls question*.

However, during the ‘getting to know’ section of the quiz after reaching the £1000 mark, Jeremy was typically blunt in his review of opera. To which Paul brilliantly responded, “we’re not doing it for you!”

Well said Paul, not only did it put Jeremy in his place, but he reinforced a key marketing message - know your audience.

Reminding yourself of who your target market and key customer is when planning your marketing campaigns and activities will mean better results. Your messages, sales promotions and the communication channels can be tailored to that audience rather than employing a spray and pray approach.

To understand your target market:

  • Review your current and past customers to look for trends in demographics, geography, interests, requirements and frequency
  • Map out your ideal customer(s) to create avatars and bring them to life

For businesses with multiple products and services, you will find that the ideal customer is different and therefore having a specific marketing plan and set of activities for each one would be more beneficial.

For help in identifying the order of the Spice Girls back catalogue you should phone a friend or enlist Googles help...

.. however for guidance and support understanding your target market and your ideal customer, contact Helen Stott at Marketing Doris on 0790 3727750 or email helen@marketingdoris.co.uk

*watch the Spice Girls Question that stumped Paul and Jeremy on Who Wants to be a Millionaire

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