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The Hashtag

The Hashtag - Marketing Doris

I was amazed to learn today that in 2015 ‘Hashtag’ was named as the Children’s word of the year*.

When I was a child (and for many years as an adult!), the # was simply a strange symbol on my keyboard that was never needed.  In fact I distinctly remember being involved in discussions about it, and other seemingly redundant punctuation marks, I can only imagine it was one of those quiet afternoon moments when such a conversation is entertaining!  As far as I can recall the only time we knew the hashtag was used regularly was by our friends across the water when they incorporated in their addresses.

How wonderful therefore to find that it has now become part of our day to day lives, and the fact our use of the Hashtag has become so prominent in marketing.  You can’t log onto Twitter these days without encountering a Tweet or a Trend that doesn’t include at least one.

There are some that would now say that the Hashtag is over-used and there are times when I agree with that statement, especially when I see a Tweet with so many you can’t read it properly.  Use them to ‘tag’ keywords or phrases, but remember less is definitely more!

Here’s to the continued use of the hashtag, I for one am particularly looking forward to being able to use #goodmarketing many times in 2016.

If you need guidance with your social media strategy or with ongoing content marketing, drop me a line at helen@marketingdoris.co.uk

*announced as part of the launch of Chris Evans and BBC Radio 2’s 500 word competition

Feedback:

Independent Management Consultant
James Perryman
"I first met Helen at a local networking event, and of all the people/businesses present, my first impression of Helen was that she was personable, authentic and knowledgeable - plus, I was totally intrigued"
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