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The Case of Inventive Monks and Early Marketing

Despite a disastrous current affairs round at the Warrington Youth Club quiz last night (but that's another story!), I do listen to the news and was interested to hear this week that archaeologists have proven that some of the myths surrounding Glastonbury Abbey were in fact embellished and that the oldest church in England was not built by Christ’s disciples, the miracle walking stick does not flower every Christmas and there is no link with King Arthur.

Glastonbury AbbeyThey have found though, that wine may have been imported to the area earlier than they originally thought… which may or may not be connected to revelation that the monks living at the abbey in the 12th Century were behind the original myths and legends.  They were facing a financial crisis in the wake of a disastrous fire and wanted to encourage visitors to the site to raise money to rebuild the Abbey.

In my eyes a classic tale of #goodmarketing.. which has continued to bring revenue and a ROI to the Abbey and the area.. results that the monks couldn’t have predicted.. and I loved the quote that said that the new findings will be gently incorporated into the interpretation of the site and a new guidebook’

I can only dream that Marketing Doris campaigns will still be evident in thousands of years time, if you are looking for shorter timescales, then we'll be happy to help!

Read the full news article on the Guardian website

Feedback:

Dunham Forest Golf & Country Club
Philip Weisberg
"Helen has proved invaluable to us in helping bring the smooth launch of a new website to fruition, no mean task for a Golf Club steeped in tradition, but one that had fallen behind in terms of both promotion"
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