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Talking Gobbledegook

Many businesses will automatically use industry terminology, sales talk and jargon in their marketing materials.Talking Gobbledegook - Marketing Doris

To the lay person it’s just confusing, for example can you understand what these mean?

  • We need to get on-message about our balanced monitored hardware
  • We need a more blue-sky approach to optional reciprocal matrix approaches
  • We now offer diplomas in deconstructed logistical concepts

We've all seen similar examples of Gobbledegook and it's important to target your content to the relevant audience.    

Will your intended reader understand your industry terms or know what you mean if you use three letter acronyms?

Keep it simple so there is no confusion with getting your message across and if you need assistance with plain English and easy to read content – give me a call

Feedback:

FDR Law
Tim Jordan, Partner
"We engaged Helen about 5 years ago to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working"
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