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Talking Gobbledegook

Many businesses will automatically use industry terminology, sales talk and jargon in their marketing materials.Talking Gobbledegook - Marketing Doris

To the lay person it’s just confusing, for example can you understand what these mean?

  • We need to get on-message about our balanced monitored hardware
  • We need a more blue-sky approach to optional reciprocal matrix approaches
  • We now offer diplomas in deconstructed logistical concepts

We've all seen similar examples of Gobbledegook and it's important to target your content to the relevant audience.    

Will your intended reader understand your industry terms or know what you mean if you use three letter acronyms?

Keep it simple so there is no confusion with getting your message across and if you need assistance with plain English and easy to read content – give me a call

Feedback:

Flanagan Shaw
Rachel Flanagan, Director
"I could not recommend Helen more highly for her use of Twitter to help her clients win more business. I am not a client of Helen’s but Helen and I are both members of the same BNI networking group, and"
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