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Smooth(ie) Marketing

Devising the right marketing activity plan for a client can be like developing a fruit smoothie recipe.

  1. Smooth(ie) MarketingWhat’s the objective - a refreshing wake up drink, a liquid breakfast, a hangover cure, a healthy version for your skin, eyes or liver! .. or maybe one the kids will like
  2. Client’s wishes – understanding your client’s likes and dislikes will stop you including something that doesn’t suit their palate
  3. What’s the budget – knowing how much you can spend, will determine what you can buy, where from and whether it’s worth starting from scratch or buying off the shelf.
  4. Feedback – did it meet the objectives, how well was it received by the consumer, did you stay in budget and what changes (if any) need to be made for future.

For smoothies – Innocent are pretty good.. for #goodmarketing strategy planning – give me a call.

Feedback:

Cygnet Group
Matthew Kimpton-Smith, Group Managing Director
"By January 2013 our Sales and Marketing functions had been ‘lumped together’ without any real distinction between the two disciplines, and without any specific marketing expertise within the business."
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