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Relaxed Checkout Lane

Relaxed Checkout Lane - Marketing Doris - #goodmarketing

I do like #goodmarketing initiatives and one I heard about recently was the trial being run by Sainsbury’s for customers with for a ‘relaxed checkout lane’.

The scheme is being run in conjunction with Alzheimer’s Scotland and Dementia Friendly Prestwick and has already been trialled in Newcastle Upon Tyne. The ‘relaxed checkout lane’ is for customers who need to shop at a slower pace than other shoppers.

Training has been given to staff to help them understand dementia (and other conditions) and how they can help customers with this condition shop in their stores. This type of initiative is thought to help people stay part of their community longer and continue to live fulfilling lives.

It is hoped that this will be rolled out to further stores if successful, and who knows, maybe it will be picked up by other retailers to help grocery shopping be more inclusive for all the community.

Nice one Sainsbury’s!

Feedback:

FDR Law LLP
Tim Jordan, Partner
"I engaged Helen last year to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working on a full"
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