Send us a message below or view our full Contact details

Your name
Your email address
Message
  • 2019
    • March
    • February
    • January
  • 2018
    • November
    • October
    • September
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2017
    • December
    • October
    • August
    • July
    • June
    • May
    • March
    • February
    • January
  • 2016
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2015
    • December
    • November
    • October
    • September
    • August
    • July
    • May
    • February
    • January
  • 2014
    • December
    • February
  • 2013
    • December
    • November
    • February
    • January
  • 2012
    • December
    • November
    • July
    • June
    • April
    • January
  • 2011
    • December

No Experience Required

No experience required - Marketing Doris

About this time last year, I was introduced to the manager of a new restaurant who was looking for marketing support.

The initial meeting went well and he liked the approach I would take in marketing.

The stumbling block came when he asked what food & drink experience I had got. I told him I had lots of food & drink experience, as a consumer, but it turns out that’s not what he meant.

I have provided marketing support in many industries, even ones I haven’t worked in before. In fact it is often an advantage – a fresh pair of eyes and no pre-conceptions about what is the norm in that market place.. and actually putting myself in the position of a consumer / user of a product or service helps me understand their business.

Interestingly in the last week I have been approached by another food & drink organisation looking for marketing support - watch this space!

Feedback:

Cygnet Group
Matthew Kimpton-Smith, Group Managing Director
"By January 2013 our Sales and Marketing functions had been ‘lumped together’ without any real distinction between the two disciplines, and without any specific marketing expertise within the business."
View more feedback