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Marketing is like... Star Wars

Marketing Doris - Star Wars Day

Getting marketing inspiration from Carrie & Co on Star Wars Day!

I must confess that I have only seen the first two original films, and that was probably because I was dragged to the cinema by my Dad and brother.

However, you’d have to live in outer space to have not have some idea about the Star Wars franchise and to celebrate this special day, I thought it would be good to have a look at how George Lucas’s films can inspire us marketers.

  1. Word of mouth marketing – I loved the story that Samuel L Jackson got the part in The Phantom Menace because when being interviewed on chat shows about who’d he like to work with, he said George Lucas as he knew he was about to start casting.  Sure, enough he got the call.
  2. Be innovative – the marketing techniques used by Star Wars has changed throughout the years and they have embraced and used new tools available as each film has been released for example social media.
  3. Partner Collaboration – Star Wars was one of the first to embrace collaboration with key brands – recently that has included Max Factor), Duracell, HP and Subway.
  4. Newsjacking – many brands without a formal partnership will refer to the films to promote their product or service and now there is a ‘Star Wars Day’ they are planning their marketing messages for 4th May

… and finally, it seems appropriate to quote Yoda with the perfect advice for marketers – “Do or do not, there is no try”

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Geoff Kershaw, Director
"Some people think that Social Networking in business is only for the young … not for people who started in business 35 years ago certainly. How wrong they are … when you have Helen to support you! Helen"
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