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Marketing is like sensitive toothpaste

Marketing is like sensitive toothpaste says Marketing Doris

There is a long running television advert for a popular brand of toothpaste aimed at those people who suffer from sensitive teeth.

During the advert dental experts provide soundbites on how patients complain about the pain they experience after eating or drinking anything hot or cold after they have stopped using the toothpaste that reduces sensitivity. They laugh when they recount that patients are surprised that their sensitivity returns after they stop using the toothpaste. Their advice is simply to continue using the specialist toothpaste.

The same applies to marketing. You can’t expect results to continue after you stop a campaign, and you can’t expect instant results when you restart a campaign after a long gap. The best results come from regular ongoing marketing activity. That might sound like an expensive solution, but it doesn’t have to. If you find the right marketing activity for your business, that focusses on achieving your objectives, is targeted to your market and you are monitoring the performance – then the return on investment will speak for itself.

When we have issues with our teeth, we consult with our dentist or dental practitioner, so why wouldn’t you want to consult with someone who is qualified and experienced in marketing to help you find the right marketing solution for your business.

Give me a call and we can discuss over a coffee – no dental chairs and drills involved!

Feedback:

FDR Law LLP
Tim Jordan, Partner
"I engaged Helen last year to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working on a full"
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