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Marketing is like... Paloma Faith

Marketing is like Paloma Faith

If you were to look through my Ipod or on my CD shelf (yes I still have CDs), you’ll come across Paloma Faith.  There are plenty of other artists there too, but for the purpose of this piece I’m just going to talk about Paloma.

Aside from the fact that I like her music, I also admire her outspokenness and eccentricity, and her unique and quirky style (those shoes!!!) I’m not suggesting that we should all imitate Paloma, but we can be inspired:

  1. Just Be – rather than copy what your competitors are doing to market their business or what you consider to be the norm for your industry. Just be yourself. What are your business objectives, who is your target market, why should they buy from you? .. and if that makes your marketing appear different than others, then that’s OK, in fact it’s better than OK, it will make you stand out and get noticed.
  2. Do you want the truth or something beautiful – I once used this same song title to describe a client, and it occurred to me recently that it also applied to me. Client’s use my services as a marketer because I don’t just agree to everything they say. If I don’t believe something would achieve the results, I will question it and offer up alternatives that is more likely to give a return on investment, will fit with the business objectives and will work with the brand.
  3. Can’t Rely on You – I’ve included this one to enforce the point that you can’t rely on just one marketing activity and assume that will be enough. There are many marketing tactics that can be applied to work in conjunction with each other, and to understand what is working (and what isn’t), it is important to monitor performance on each.

I’m going to leave the singing up to Paloma, and if you’ve ever heard me try, you will be relieved by this. However if you are looking for straight talking Marketing advice and support, give me a call on 0790 3727750 or drop me a line at info@marketingdoris.co.uk

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Warrington Youth Club
Dave McNicholl, Chief Executive
"I would like to thank you for the recent service and support you have provided to Warrington Youth Club in the development of the organisation style guide and the support you have given both in the recruitment"
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