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Marketing is like.. mixing a Cocktail

Marketing is like.. mixing a Cocktail

Occasionally after a long day the idea of an alcoholic drink sounds very welcome..

.. and it got me thinking that Marketing is like mixing a Cocktail.

  • You need to know what type of drink is wanted; an aperitif, a long refreshing summer drink, non-alcoholic or something strong - in marketing we need to understand the business goals and objectives
  • You need to know the ingredients – what works well together and what doesn’t - its the same in marketing, understanding the different tools and tactics available will determine which will work in conjunction to achieve the project / campaign objectives.
  • You need to know the quantities required of each and when to add them into the mix - how much of the marketing tools do you need to use?
  • You need to know about the presentation and how it looks and those finishing touches - does it fit with the brand guidelines?
  • Does it pass the taste test, do you need to adjust based on feedback and reactions? - its important to monitor the performance and use the results to tweak the campaign
  • Did it meet the original brief and objectives? The only way to establish the success of a campaign is establishing if it achieved the goals.

For marketing with a twist, contact Marketing Doris - info@marketingdoris.co.uk and let's have a chat over a coffee .. or even a cocktail!

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Geoff Kershaw, Director
"Some people think that Social Networking in business is only for the young … not for people who started in business 35 years ago certainly. How wrong they are … when you have Helen to support you! Helen"
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