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Marketing is like Camping

Marketing is like Camping

I was camping at the weekend for the first time in over 30 years

Despite months of planning and getting advice from friends and family, and a practice run putting the tent up.  It soon became clear that some things hadn’t changed in that time, it was still incredibly cold at night (despite the extra layers), and the facilities were miles from the tent.

What was evident though that other things had changed.  For one, camping equipment is now more advanced and much lighter to carry than it was all those years ago, and of course I am now allowed to drink alcohol.  Both things were key factors when planning the trip.

It’s the same with marketing, the principles are still the same as they have always been, but the practices have developed over the years and there are now accessible and affordable marketing techniques and tools for every business.

When you are planning your camping trip, you need to consider a variety of factors; where you are going, how long you are going for, the time of year, the number of people going, the ages, what you are doing when you are there.  When you know those answers, you are able to decide the type and size of tent to get, and what equipment to take with you.

When planning your marketing activity, the two key points to consider are what is your business objective and who are you targeting?   When you know those answers, you are able to determine which marketing tools to use and when.

As a camping novice, I would definitely recommend you go to an outdoor equipment retailer for advice. 

For marketing guidance and support though, give me a call and we’ll have a chat and I promise not to talk about mallets, tent pegs or sleeping bag ratings but content marketing, online techniques and ROI.

Feedback:

Park Foster Care
Carol Middleton, Operations Manager
"Helen Stott responded to our advertisement in 2008 for a marketing consultant to help us review and improve our methods of advertising to recruit foster carers. In only one day per week and she successfully"
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