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Keep Fuelling the Fire

Keep Fuelling the Fire - Marketing Doris

Over the weekend when the weather turned cold, attention turned to the log burner and a fire was lit. Soon it was blazing away and thinking it would be OK for a short time, the logs were left to burn, and I got on with other stuff.

Returning to the room a short time afterwards I realised the fire had almost gone out and I had to do some immediate work to get the flames back on track.

Marketing a business, product or service is just like that. You can’t just lavish attention on a marketing activity or campaign and then walk away and assume all will be OK.

You need to have the right tools (kindling, wood, matches) and continued work (poker, additional wood, adjusting the air flow), even just tickling it along will help, and of course it should be monitored for success (flames, temperature control, smell) and controlled (chimney swept, maintenance, smoke alarm)

In marketing; a website will need regular updates, a social media account will require new posts, an event will need a plan of promotion, marketing checked for compliance and as with a log fire not all marketing activities are required all year round and only when needed.

Marketing Doris can advise businesses on what activities can help ignite your marketing and how you keep fuelling the fire.

Feedback:

Flanagan Shaw
Rachel Flanagan, Director
"I could not recommend Helen more highly for her use of Twitter to help her clients win more business. I am not a client of Helen’s but Helen and I are both members of the same BNI networking group, and"
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