Send us a message below or view our full Contact details

Your name
Your email address
Message
  • 2019
    • July
    • May
    • April
    • March
    • February
    • January
  • 2018
    • November
    • October
    • September
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2017
    • December
    • October
    • August
    • July
    • June
    • May
    • March
    • February
    • January
  • 2016
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2015
    • December
    • November
    • October
    • September
    • August
    • July
    • May
    • February
    • January
  • 2014
    • December
    • February
  • 2013
    • December
    • November
    • February
    • January
  • 2012
    • December
    • November
    • July
    • June
    • April
    • January
  • 2011
    • December

It’s all so Random – 4 Twitter Topics

Marketing Doris - Its all so random - 4 Twitter topics

I talk often about Businesses having a strategy for their individual social media channels and that it should form part of your overall Marketing Strategy rather than just opening up accounts for the sake of it. It’s important to remember what’s the purpose for using the tool and what do want to achieve?

It may seem that I am not following my own advice with Twitter because of the diversity and randomness of the topic areas. There are times when you may be right but I do only talk about things that interest or are important to me:

  1. Marketing – well it would, wouldn’t it? It can’t be a surprise to even those who don’t know me that I work in Marketing. The name may have given it away. I not only work in Marketing but I enjoy talking about all aspects of it from Strategy to SEO, from Websites to Worldwide, Ideas, Innovation and International. I will often comment on what I consider to be #goodmarketing activities, purely my opinion – you may not agree – and if you don’t then please drop me a line @marketingdoris and tell me why. Or if you have spotted a piece of #goodmarketing yourself, then let me know and if I agree I’ll send you a little gift.
  2. International – I love travel and I have already said how much of a marketing geek I am and so marrying the two together is always of interest to me, especially understanding how different markets are, aside from the obvious language and cultural differences. I have worked with many businesses importing and exporting to and from the UK and being able to create marketing strategies and adapt marketing activities to the individual markets is something I am regularly involved with. So don’t be surprised if you see references to International Marketing, or even a great image from a far flung place that has just been added to the ever growing bucket list!
  3. Causes close to my heart – we all have them and I won’t apologise for occasionally sending out a message relating to a charity or community project that I am either actively involved with or I support. For example, I am a voluntary Trustee Director of the Onside Warrington Youth Club and have been for many years. I work with the team on their marketing and communications programmes and am a passionate supporter of the valued work they undertake in the Warrington area to inspire young people. In addition, I support the work of the Lymm Festival, an annual arts community event that showcases local talent, entertains and raises money for local, national and international charitable projects. Health and wellbeing charities including the Motor Neurone Disease Association, Macmillan, Refuge and many others are also in my mind as organisations that do amazing work and need all the help they can get in raising awareness and money for their charities.
  4. What I like – I am a consumer and a small business owner and I have interests and likes as the next person. If I’ve eaten a stunning meal in a restaurant, seen a great show, received excellent customer service or spotted something innovative then I will happily shout out about it as a recognition and as a thank you. I will rarely, if ever, highlight something negatively, though this is proving to be a very effective way for consumers to be heard and many businesses are handling this very efficiently – so in itself is giving themselves #goodmarketing – after all we can’t expect it to be perfect every time, but if a complaint or criticism is handled well it can be seen very positively.
Twitter doesn’t have to be formal, use it to engage with your markets and similar minded people on topics that are relevant to your business or you. Interact and have conversations, it’s another way to communicate and can highlight your expertise and show yours or your business personality.

If you need some help identifying which social media channels to use for your business or how to develop a marketing strategy for them, then contact Marketing Doris to discuss on info@marketingdoris.co.uk

Feedback:

Antikythera Systems
James Brooksbank, Director
"Being in the technical world, your view is obstructed by the opportunities which surround you. It can be difficult to figure out how to move forward without a full understanding of your market. By taking"
View more feedback