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Inspired by the .. Olympics 2016

It may not come as a surprise, but I’m not an Olympic athlete

Inspired by the Olympics - Marketing Doris

I enjoy watching the Olympics.  In fact I'd go as far to say that I love the gymnastics, athletics, tennis, diving, swimming and other stuff.. I remember during the 2012 London games being enthralled by archery, something I have never watched before, or since… but I was definitely captivated for at least an hour. In that time, I sat through a helpful guide to understanding the rules and I even got to the point where I looked up additional questions I had online. 

I also enjoy taking part in sports that are included in the Olympics. I go skiing, will skate at Christmas time, I’ve got a bike and I’ll regularly go to the gym to use the rowing machine, the stepper, the pool for a swim... I don’t think that yoga is an Olympic sport yet.. but even if it ever is.. I’m still not sure my pigeon pose or cat / cow combo is podium worthy.

It doesn’t matter though because I still love the Olympics and from a marketing perspective there is lots to be inspired about:

  • The pre-event build up starts the moment the previous Olympic games finish.. in fact it’s even before then because we already know that Tokyo is hosting in 2020 and within the next couple of year we’ll know about the 2024 games. In business we wouldn’t usually plan events so far in advance but it is important to start marketing early in the process to make people aware of the date / location / what’s going on.
  • Branding. We all know about the 5 coloured rings, but each location will have their own brand identity and there will be strict guidelines to participating countries and sponsors on how they can use these logos. In business this is also often the case with a product, service or event that will have a different logo to that of the main organisation… and its just as important to protect your brand.
  • Communication. We can now get live streaming of the Olympics 24/7 through TV, online and highlights and commentary through social media channels. In business we may not have the budget for TV but we can all have websites and social media channels to communicate our messages to our target markets.

I could go on… but you get the message.. and that’s the point of marketing!

Feedback:

Antikythera Systems
James Brooksbank, Director
"Being in the technical world, your view is obstructed by the opportunities which surround you. It can be difficult to figure out how to move forward without a full understanding of your market. By taking"
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