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Hot in Marketing

I was asked this week what was a hot topic in marketing. 

Interestingly I had to submit to the Chartered Institute of Marketing last week evidence that I keep up to date with the latest trends and guidelines for delivering and providing marketing support.

I do this by:What's hot in Marketing?

  1. Training courses
  2. Webinars
  3. Reading industry publications and books
  4. Keeping an eye out on good marketing practices

Current and future trends in marketing focus on our changing use of technology and introduction of Ad Syncing on 2nd screens as traditional TV watching declines. 

However that is someway off and the top 5 hot topics in the world of Doris continue to be (in no particular order!)

  1. Content
  2. SEO activities
  3. Simplifying  the marketing messages
  4. ROI
  5. Business development

 

Feedback:

FDR Law
Tim Jordan, Partner
"We engaged Helen about 5 years ago to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working"
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