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Hard-hitting Marketing

No one seems to deliver powerful marketing like charities.  

One of the most hard hitting adverts I have seen recently is the quite simple but brilliant 30 second Cancer Research UK advert that features little Alfie in his bath whilst Row Row Row your boat is being sung to him.

He laughs, the camera pans out and you realise he is hooked up to a drip and it's a nurse that's singing.

Not all charities have the marketing budget that Cancer Research have to raise awareness and funds for their causes. However focussing on the key objectives of the charity and their unique selling points can deliver just as strong marketing campaigns.

Not seen the advert?  View it on YouTube

Feedback:

Flanagan Shaw Recruitment
Rachel Flanagan, Director
"I recently had a ‘Power Hour’ with Helen to help me understand Google Analytics better, and see how it related to my marketing plan. Helen was great at explaining to me, in very simple terms, what I needed"
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